Flip the Script Apparel is a Canadian goodwill clothing brand based in Winnipeg. Our mission is to directly support mental health and addiction treatment for those wanting to get help, and to remove the stigma around the process. We aim to do this by providing high quality clothing made in Canada and in the USA to our customers, and using the proceeds to fund the Flip the Script Charity. The Charity will in turn deal with those in need by directly funding applicants treatments for up to a year at a time.